Functional areas of Cadburys and Sainsburys Marketing :: Marketing, Business, Customer Service

Functional areas of Cadburys and Sainsburys MarketingCadburys marketing is very important to them, for example every nowand then, they send a sales assistant round the stores to make surethat the store has a big clump of the world famous purple homecolours so that the Cadburys cocoa is well sold. Cadburys havereleased 3 posters this summer on the new range of bars of dairy milk.In 2003 they have released 5 successful posters which raised their usefulness margin. Over the years the way Cadburys and advertise theirproducts has seen many changes. Theyre very important to Cadburysbecause they affect the way you think about Cadbury and theirproducts. Cadburys look at information that has already been collectedand recorded. This is known as secondary data. Cadbury also have a bigwebsite pictured below in which people can be sensible of thebusiness.Sainsburys Marketing includes their online shopping website above andposters around the shopping malls, Sainsburys also have a televisioncont ract with Jamie Oliver with the slogan Making life taste punter.Customer servicesCustomer service is the part of Cadburys that tries to make surecustomers are satisfied with the good or service they are buying.Without customers Cadburys couldnt survive. Cadburys treat theircustomers is very important. Customer services can bePre-sales services services for customers before customers have madea purchaseAfter sales function services which are available to customers afterthey have made a purchase.Staff working in customer services deal with matters such as makingsure that products are delivered on time, providing help if the